Identity Wines

Identity by Journey's End focuses on ethically and sustainably producing top-quality wines, and having fun while doing so.

Young at heart, playful, quirky and creative, Identity was the first South African wine brand to introduce augmented reality to their labels, inviting wine-lovers to virtually watch the farm come to life. From the solar panels powering the farm, to the magnificent trebuchet used for charity, and the native flora and fauna found there, the labels convey a sense of daily life on the vineyard.

Identity’s unique location, overlooking False Bay, means the vineyards are blessed with a cooling ocean breeze, delivering fresh, zippy acidity and natural elegance to a range of every-day, great value, approachable wines that are true to their terroir, and true to nature.

Explore Identity’s augmented reality labels by viewing through Plonk app, or watch it come to life here.