Identity Wines

Identity by Journey's End focuses on ethically and sustainably producing top-quality wines, and having fun while doing so.

Young at heart, playful, quirky and creative, Identity was the first South African wine brand to introduce augmented reality to their labels, inviting wine-lovers to virtually watch the farm come to life. From the solar panels powering the farm, to the magnificent trebuchet used for charity, and the native flora and fauna found there, the labels convey a sense of daily life on the vineyard.

Identity’s unique location, overlooking False Bay, means the vineyards are blessed with a cooling ocean breeze, delivering fresh, zippy acidity and natural elegance to a range of every-day, great value, approachable wines that are true to their terroir, and true to nature.

Explore Identity’s augmented reality labels by viewing through Plonk app, or watch it come to life here.

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Contact Us
+27 (0)21 8581929

For further info and future bookings please contact Jeremy Van Heerden on

Associate Director; UK, America, Canada & Europe

Tom Hanson Smith
(+44) 7884582751

Brand Development Manager; Australia & Asia Pacific

Christine Andrews
(+61) 451 877 965
WeChat: Chrissy_Wine

Brand Development Manager; South Africa & Africa

Jeremy Van Heerden
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